Move your fingers on the app and recommend people around you to see a house. If the recommended person successfully purchases a house, you will earn a commission of ten thousand yuan. Are you excited? Recently, real estate companies have launched a marketing model of nationwide real estate brokers, encouraging the public to search for potential homebuyers around them and recommend them to earn commissions after completing transactions. However, multiple investigations by reporters have found that obtaining this commission is not an easy task. The terms list strict restrictions such as requiring the client to have not visited the property before and a valid recommendation from the buyer within 30 days after the visit.

According to incomplete statistics, nearly 140 of the top 200 real estate enterprises in China have launched a nationwide broker marketing model. In fact, employees within the company generally have the task of promoting new houses, with a commission ratio of approximately 2% to 3.5%, "a staff member of a real estate company told reporters.

In fact, the "All People Real Estate Broker" model has appeared several years ago. With the development of mobile Internet, the emergence of WeChat friends circle, WeChat official account, small programs, etc., the channel and convenience of getting customers are further improved. After registering on a real estate enterprise app, the reporter found that becoming a national real estate broker only requires completing personal information after registering on the app. Then, by providing information such as the name, phone number, and the last six digits of the ID card of the recommended person on the app, the customer can be recommended to see a house. The recommended person does not even need to personally take a look, and the subsequent work is the responsibility of the real estate enterprise's self sales team.

Regarding this phenomenon, Lawyer Dai Xiaohong, a partner of Guangdong Legal Shengbang Law Firm (hereinafter referred to as "the Firm"), was interviewed.

On the premise of not denying the economic benefits it brings, there are some non compliant aspects of this model. "Lawyer Dai Xiaohong mentioned that according to the relevant provisions of the" Management Measures for Real Estate Brokers, "real estate brokers implement a professional qualification system, which is included in the unified planning and management of the national professional and technical personnel professional qualification system. That is, they need to pass exams to obtain corresponding qualifications, possess professional knowledge and professional ethics, For consumers who need to buy a house, there are two types of legal relationships with intermediary agencies and real estate enterprises, and this model does have an additional protective role compared to this model when problems arise.

In addition, the "Management Measures for Real Estate Brokerage" also have clear restrictions on real estate brokerage personnel, who are not allowed to undertake real estate brokerage business and collect fees in their personal names. The introduction of the model of nationwide real estate brokers has some illegality. If real estate companies insist on using this model to achieve higher economic benefits, they need to further improve and solve existing problems. At the same time, should intermediary institutions that resist this model also consider the reasons for the emergence of 'national brokers' and the problems existing in traditional intermediary models in the past? "Lawyer Dai Xiaohong added.